How to Grow Your Food Photography Business With Clubhouse

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It’s rare to be on the frontier of a new social media app and then in walks the clubhouse app. This new powerhouse social media app was released in the spring of 2020 and is growing by the day. In part two of this clubhouse demo, I will show you who to follow, clubhouse etiquette, how I use Clubhouse for networking, community building, photo collaborations, tech support, marketing advice, business masterminds, and much more. I use Clubhouse to connect with and speak to industry professionals on the app in real-time. The advice and recommendations these food and photo industry experts give are truly invaluable.

If you missed part 1 of this series, make sure you read it here.

The First Thing To Do After You Get Accepted

The first group that you should follow once you get onto the platform is the Community, run by Abraxas. He and other speakers that you will find in that group are Clubhouse enthusiasts. They are not Clubhouse employees or paid by the platform. They are Clubhouse enthusiasts who will walk you through step-by-step how to use the platform correctly, etiquette tips, and answer your questions.

How to Hack the Clubhouse Experience

Now I want to talk about how to hack your Clubhouse experience to make the transition to Clubhouse really seamless. This is going to include what forums and rooms to join straight off the bat and then also some tips.

An Opportunity to Engage With People

If you are in any field of entrepreneurship focusing on marketing, training, even if you are a photographer or visual creative, this is an opportunity for you to engage with people.

There isn’t a lot going on with food photography yet on Clubhouse. I need my community to get your invites and join me (wink, wink)

My background is in wedding photography. I still photograph weddings from time to time even though my new focus is on food photography. Yesterday I joined a room on Clubhouse where the topic was, “Ask a Wedding Photographer Any Questions.” I decided to join this room, and it was such a wonderful conversation because I was able to connect with other photographers. We went back and forth about pricing and tips and tricks for working with different vendors, wedding planners, and brides.

You want to avoid doing follow for follow rooms. You want to follow people who are going to be hosting talks that fall in line with your interests.

Clubhouse Quick Tips

If you are moderating a room, every 5-7 minutes you want to refresh the room. This means bringing the audience up to speed by explaining what the room is about, who you are, what your service is, and what you are looking to accomplish in the room.

If you are on stage, it is important to remember to respect your talk time and say on topic. A good moderator will keep the pace and keep people on topic, so you shouldn’t have to worry about that too much.

If you raised your hand to speak and you need to leave the room or you didn’t mean to raise your hand, press your profile picture and it will bring up an option to move back to the audience. Once you press that button, it will take you out of the queue and put you back in the audience where no one is going to call on you.

Clubhouse Etiquette

The person who is speaking will have a beige ring around their profile picture. If you are called to the stage, or you raise your hand to get up on stage, mute your microphone immediately. This is to be respectful and not allow background noise to come through. When it is your turn to speak, unmute yourself and share.

If you decide to host a room and become a moderator, there’s a set of tools that you receive that you don’t get as an audience member. You are given a tool that allows you to mute yourself and others. You can also kick people out of the room if they are not following your rules or being disruptive.

Networking With Celebrities and Experts

Certain celebrities like Oprah, Drake, and Ashton Kutcher are already using Clubhouse. There are also a number of experts in various fields. You should be able to find a community and network with other individuals in your field. The engagement from being able to sit in on conversations with people who you know, like, and admire is what makes this app so great.

Let’s Connect And Share Your Experience

If you are on Clubhouse, I want to hear about it in the comments below. Send me your username so I can follow you, and we can connect. I am so excited about this app because I am ready to do some real-life engagement.

There’s not much going on with food photography on Clubhouse. I am waiting for you guys patiently to build a community to collaborate with other food photographers, educators, and marketers on this new platform.

I have no idea where Clubhouse is going, if it is a trend, or how long it is going to be around. I can tell you the benefit that I have received from it in the past few days has been phenomenal. I want to see you there, so let’s get together on the app and collaborate.